Warm Nordic is a passion and something very close to Warm Nordic founder, Frantz Longhi's, heart. For him and many other people, the Scandinavian style and way of life are full of warmth. It is far from ‘Cool Nordic’, as it is often referred to. Sure, it can be cold outside, but the atmosphere indoors is warm. The style isn’t about excessive decoration, but about a warm, authentic look and maybe even an open fire. It’s this style that has made the Danish concept of hygge so famous throughout the world.