{"product_id":"gamfratesi-beetle-soft-bar-chair-conic-base-fully-upholstered-gubi","title":"Beetle Soft Bar Chair - Conic Base - Fully Upholstered","description":"\u003cp\u003eOne of the hallmarks of great design is its ability to evolve. Since its conception in 2013, the Beetle has become a landmark of modern seating design, expanding across types, styles, and settings, yet always remaining rooted in GamFratesi’s nature-led vision. Now, GUBI and GamFratesi unveil one of its most significant transformations to date: Beetle Soft – a new expression that embraces volume, softness, and a less formal visual language while staying true to the iconic silhouette that made the chair a global success.\u003cbr\u003e\u003cbr\u003eThe essence of the Beetle is unchanged: a curved shell and slim conical legs, executed with GamFratesi’s signature blend of Danish minimalism and Italian elegance. With the Beetle Soft, the emphasis shifts inwards – to tactility, volume, and visible comfort. The classic dual-shell structure is retained, but the tightly tailored upholstery gives way to a softer, fuller padding, with subtle pleats and relaxed folds. A multi-layered construction of cut foam, particle foam, and wadding creates a cocooning experience, evoking a more spontaneous and informal expression while preserving the Beetle’s distinctive charm.\u003cbr\u003e\u003cbr\u003eThis shift in upholstery detail enables one of the more noticeable changes to the design. The absence of piping – a defining detail of the classic upholstered Beetle Chair – allows for a smoother transition between seat and backrest, reinforcing the sense of softness and informality. Seen from the front, the chair presents a new, seamless fluidity; seen from the side, the silhouette is unmistakably Beetle.\u003c\/p\u003e","brand":"Gubi","offers":[{"title":"Price Group A \/ Antique Brass","offer_id":42162191663181,"sku":"GUB-10143439","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Black Chrome","offer_id":42162191925325,"sku":"GUB-10143453","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Black Matt","offer_id":42162192121933,"sku":"GUB-10143446","price":1699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Brass Semi Matt","offer_id":42162192318541,"sku":"GUB-10143461","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Antique Brass","offer_id":42162191761485,"sku":"GUB-10143440","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Black Chrome","offer_id":42162191958093,"sku":"GUB-10143454","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Black Matt","offer_id":42162192154701,"sku":"GUB-10143447","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Brass Semi Matt","offer_id":42162192351309,"sku":"GUB-10143462","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Antique Brass","offer_id":42162191794253,"sku":"GUB-10143441","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Black Chrome","offer_id":42162191990861,"sku":"GUB-10143455","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Black Matt","offer_id":42162192187469,"sku":"GUB-10143448","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Brass Semi Matt","offer_id":42162192384077,"sku":"GUB-10143463","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Antique Brass","offer_id":42162191827021,"sku":"GUB-10143442","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Black Chrome","offer_id":42162192023629,"sku":"GUB-10143456","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Black Matt","offer_id":42162192220237,"sku":"GUB-10143449","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Brass Semi Matt","offer_id":42162192416845,"sku":"GUB-10143464","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Antique Brass","offer_id":42162191859789,"sku":"GUB-10143443","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Black Chrome","offer_id":42162192056397,"sku":"GUB-10143458","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Black Matt","offer_id":42162192253005,"sku":"GUB-10143450","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Brass Semi Matt","offer_id":42162192449613,"sku":"GUB-10143465","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Antique Brass","offer_id":42162191892557,"sku":"GUB-10143444","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Black Chrome","offer_id":42162192089165,"sku":"GUB-10143459","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Black Matt","offer_id":42162192285773,"sku":"GUB-10143451","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Brass Semi Matt","offer_id":42162192482381,"sku":"GUB-10143466","price":3299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0051\/9342\/files\/10144830_F3Q_Beetle_Soft_Bar_Chair_Antique_Brass_Base_Dedar_Sunday_112_Large_0ed425fd-e01a-4dac-868d-bfe9b9c7e0ac.jpg?v=1777723663","url":"https:\/\/www.danishdesignstore.com\/products\/gamfratesi-beetle-soft-bar-chair-conic-base-fully-upholstered-gubi","provider":"Danish Design Store","version":"1.0","type":"link"}