{"product_id":"gamfratesi-beetle-soft-counter-chair-conic-base-fully-upholstered-gubi","title":"Beetle Soft Counter Chair - Conic Base - Fully Upholstered","description":"\u003cp\u003eOne of the hallmarks of great design is its ability to evolve. Since its conception in 2013, the Beetle has become a landmark of modern seating design, expanding across types, styles, and settings, yet always remaining rooted in GamFratesi’s nature-led vision. Now, GUBI and GamFratesi unveil one of its most significant transformations to date: Beetle Soft – a new expression that embraces volume, softness, and a less formal visual language while staying true to the iconic silhouette that made the chair a global success.\u003cbr\u003e\u003cbr\u003eThe essence of the Beetle is unchanged: a curved shell and slim conical legs, executed with GamFratesi’s signature blend of Danish minimalism and Italian elegance. With the Beetle Soft, the emphasis shifts inwards – to tactility, volume, and visible comfort. The classic dual-shell structure is retained, but the tightly tailored upholstery gives way to a softer, fuller padding, with subtle pleats and relaxed folds. A multi-layered construction of cut foam, particle foam, and wadding creates a cocooning experience, evoking a more spontaneous and informal expression while preserving the Beetle’s distinctive charm.\u003cbr\u003e\u003cbr\u003eThis shift in upholstery detail enables one of the more noticeable changes to the design. The absence of piping – a defining detail of the classic upholstered Beetle Chair – allows for a smoother transition between seat and backrest, reinforcing the sense of softness and informality. Seen from the front, the chair presents a new, seamless fluidity; seen from the side, the silhouette is unmistakably Beetle.\u003c\/p\u003e","brand":"Gubi","offers":[{"title":"Price Group A \/ Black Chrome","offer_id":42162189402189,"sku":"GUB-10143351","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Antique Brass","offer_id":42162189205581,"sku":"GUB-10143337","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Black Matt","offer_id":42162189598797,"sku":"GUB-10143344","price":1699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Brass Semi Matt","offer_id":42162189795405,"sku":"GUB-10143358","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Black Chrome","offer_id":42162189434957,"sku":"GUB-10143352","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Antique Brass","offer_id":42162189238349,"sku":"GUB-10143338","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Black Matt","offer_id":42162189631565,"sku":"GUB-10143345","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Brass Semi Matt","offer_id":42162189828173,"sku":"GUB-10143359","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Black Chrome","offer_id":42162189467725,"sku":"GUB-10143353","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Antique Brass","offer_id":42162189271117,"sku":"GUB-10143339","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Black Matt","offer_id":42162189664333,"sku":"GUB-10143346","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Brass Semi Matt","offer_id":42162189860941,"sku":"GUB-10143360","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Black Chrome","offer_id":42162189500493,"sku":"GUB-10143354","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Antique Brass","offer_id":42162189303885,"sku":"GUB-10143340","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Black Matt","offer_id":42162189697101,"sku":"GUB-10143347","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Brass Semi Matt","offer_id":42162189893709,"sku":"GUB-10143361","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Black Chrome","offer_id":42162189533261,"sku":"GUB-10143355","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Antique Brass","offer_id":42162189336653,"sku":"GUB-10143341","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Black Matt","offer_id":42162189729869,"sku":"GUB-10143348","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Brass Semi Matt","offer_id":42162189926477,"sku":"GUB-10143362","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Black Chrome","offer_id":42162189566029,"sku":"GUB-10143356","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Antique Brass","offer_id":42162189369421,"sku":"GUB-10143342","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Black Matt","offer_id":42162189762637,"sku":"GUB-10143349","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Brass Semi Matt","offer_id":42162189959245,"sku":"GUB-10143363","price":3299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0051\/9342\/files\/10144828_F3Q_Beetle_Soft_Counter_Chair_Black_Chrome_Base_GUBI_Reales_001_Large_9583ee21-cb91-4095-89f8-da7ae9e68c38.jpg?v=1777723652","url":"https:\/\/www.danishdesignstore.com\/products\/gamfratesi-beetle-soft-counter-chair-conic-base-fully-upholstered-gubi","provider":"Danish Design Store","version":"1.0","type":"link"}