{"product_id":"gamfratesi-beetle-soft-dining-chair-wood-base-fully-upholstered-gubi","title":"Beetle Soft Dining Chair - Wood Base - Fully Upholstered","description":"\u003cp\u003eOne of the hallmarks of great design is its ability to evolve. Since its conception in 2013, the Beetle has become a landmark of modern seating design, expanding across types, styles, and settings, yet always remaining rooted in GamFratesi’s nature-led vision. Now, GUBI and GamFratesi unveil one of its most significant transformations to date: Beetle Soft – a new expression that embraces volume, softness, and a less formal visual language while staying true to the iconic silhouette that made the chair a global success.\u003cbr\u003e\u003cbr\u003eThe essence of the Beetle is unchanged: a curved shell and slim conical legs, executed with GamFratesi’s signature blend of Danish minimalism and Italian elegance. With the Beetle Soft, the emphasis shifts inwards – to tactility, volume, and visible comfort. The classic dual-shell structure is retained, but the tightly tailored upholstery gives way to a softer, fuller padding, with subtle pleats and relaxed folds. A multi-layered construction of cut foam, particle foam, and wadding creates a cocooning experience, evoking a more spontaneous and informal expression while preserving the Beetle’s distinctive charm.\u003cbr\u003e\u003cbr\u003eThis shift in upholstery detail enables one of the more noticeable changes to the design. The absence of piping – a defining detail of the classic upholstered Beetle Chair – allows for a smoother transition between seat and backrest, reinforcing the sense of softness and informality. Seen from the front, the chair presents a new, seamless fluidity; seen from the side, the silhouette is unmistakably Beetle.\u003c\/p\u003e","brand":"Gubi","offers":[{"title":"Price Group A \/ American Walnut - Matt Lacquered","offer_id":42162186649677,"sku":"GUB-10142628","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered","offer_id":42162186846285,"sku":"GUB-10142642","price":1699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Black Stained Beech - Semi Matt Lacquered","offer_id":42162187042893,"sku":"GUB-10142635","price":1699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Smoked Oak - Matt Lacquered","offer_id":42162187239501,"sku":"GUB-10142649","price":1699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Matt Lacquered","offer_id":42162186682445,"sku":"GUB-10142629","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered","offer_id":42162186879053,"sku":"GUB-10142643","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Black Stained Beech - Semi Matt Lacquered","offer_id":42162187075661,"sku":"GUB-10142636","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Smoked Oak - Matt Lacquered","offer_id":42162187272269,"sku":"GUB-10142650","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Matt Lacquered","offer_id":42162186715213,"sku":"GUB-10142630","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered","offer_id":42162186911821,"sku":"GUB-10142644","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Black Stained Beech - Semi Matt Lacquered","offer_id":42162187108429,"sku":"GUB-10142637","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Smoked Oak - Matt Lacquered","offer_id":42162187305037,"sku":"GUB-10142651","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Matt Lacquered","offer_id":42162186747981,"sku":"GUB-10142631","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered","offer_id":42162186944589,"sku":"GUB-10142645","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Black Stained Beech - Semi Matt Lacquered","offer_id":42162187141197,"sku":"GUB-10142638","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Smoked Oak - Matt Lacquered","offer_id":42162187337805,"sku":"GUB-10142652","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Matt Lacquered","offer_id":42162186780749,"sku":"GUB-10142632","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered","offer_id":42162186977357,"sku":"GUB-10142646","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Black Stained Beech - Semi Matt Lacquered","offer_id":42162187173965,"sku":"GUB-10142639","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Smoked Oak - Matt Lacquered","offer_id":42162187370573,"sku":"GUB-10142653","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Matt Lacquered","offer_id":42162186813517,"sku":"GUB-10142633","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered","offer_id":42162187010125,"sku":"GUB-10142647","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Black Stained Beech - Semi Matt Lacquered","offer_id":42162187206733,"sku":"GUB-10142640","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Smoked Oak - Matt Lacquered","offer_id":42162187403341,"sku":"GUB-10142654","price":2999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0051\/9342\/files\/10145247_F3Q_BeetleSoftDiningChair_AmericanWalnutBase_GUBI_Reales001Large.jpg?v=1777723641","url":"https:\/\/www.danishdesignstore.com\/products\/gamfratesi-beetle-soft-dining-chair-wood-base-fully-upholstered-gubi","provider":"Danish Design Store","version":"1.0","type":"link"}