{"product_id":"gamfratesi-beetle-soft-lounge-chair-conic-base-fully-upholstered-gubi","title":"Beetle Soft Lounge Chair - Conic Base - Fully Upholstered","description":"\u003cp\u003eOne of the hallmarks of great design is its ability to evolve. Since its conception in 2013, the Beetle has become a landmark of modern seating design, expanding across types, styles, and settings, yet always remaining rooted in GamFratesi’s nature-led vision. Now, GUBI and GamFratesi unveil one of its most significant transformations to date: Beetle Soft – a new expression that embraces volume, softness, and a less formal visual language while staying true to the iconic silhouette that made the chair a global success.\u003cbr\u003e\u003cbr\u003eThe essence of the Beetle is unchanged: a curved shell and slim conical legs, executed with GamFratesi’s signature blend of Danish minimalism and Italian elegance. With the Beetle Soft, the emphasis shifts inwards – to tactility, volume, and visible comfort. The classic dual-shell structure is retained, but the tightly tailored upholstery gives way to a softer, fuller padding, with subtle pleats and relaxed folds. A multi-layered construction of cut foam, particle foam, and wadding creates a cocooning experience, evoking a more spontaneous and informal expression while preserving the Beetle’s distinctive charm.\u003cbr\u003e\u003cbr\u003eThis shift in upholstery detail enables one of the more noticeable changes to the design. The absence of piping – a defining detail of the classic upholstered Beetle Chair – allows for a smoother transition between seat and backrest, reinforcing the sense of softness and informality. Seen from the front, the chair presents a new, seamless fluidity; seen from the side, the silhouette is unmistakably Beetle.\u003c\/p\u003e","brand":"Gubi","offers":[{"title":"Price Group A \/ Antique Brass","offer_id":42162196414541,"sku":"GUB-10140806","price":3899.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Black Matt","offer_id":42162196611149,"sku":"GUB-10142440","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Black Semi Matt","offer_id":42162196807757,"sku":"GUB-10142450","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Antique Brass","offer_id":42162196447309,"sku":"GUB-10140807","price":4399.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Black Matt","offer_id":42162196643917,"sku":"GUB-10142441","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Black Semi Matt","offer_id":42162196840525,"sku":"GUB-10142451","price":3899.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Antique Brass","offer_id":42162196480077,"sku":"GUB-10140808","price":4899.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Black Matt","offer_id":42162196676685,"sku":"GUB-10142442","price":3899.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Black Semi Matt","offer_id":42162196873293,"sku":"GUB-10142452","price":4399.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Antique Brass","offer_id":42162196512845,"sku":"GUB-10140809","price":5499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Black Matt","offer_id":42162196709453,"sku":"GUB-10142445","price":4399.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Black Semi Matt","offer_id":42162196906061,"sku":"GUB-10142453","price":4899.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Antique Brass","offer_id":42162196545613,"sku":"GUB-10140810","price":6099.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Black Matt","offer_id":42162196742221,"sku":"GUB-10142446","price":4899.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Black Semi Matt","offer_id":42162196938829,"sku":"GUB-10142454","price":5499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Antique Brass","offer_id":42162196578381,"sku":"GUB-10140811","price":6599.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Black Matt","offer_id":42162196774989,"sku":"GUB-10142447","price":5499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Black Semi Matt","offer_id":42162196971597,"sku":"GUB-10142455","price":6099.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0051\/9342\/files\/10143190_F3Q_BeetleSoftLoungeChair_BlackMattBase_GUBI_SmoothLeatherCoffeeLarge.jpg?v=1777723685","url":"https:\/\/www.danishdesignstore.com\/products\/gamfratesi-beetle-soft-lounge-chair-conic-base-fully-upholstered-gubi","provider":"Danish Design Store","version":"1.0","type":"link"}