{"product_id":"gamfratesi-beetle-soft-meeting-chair-4-star-base-height-adjustable-front-upholstered-veneer-shell-gubi","title":"Beetle Soft Meeting Chair - 4-Star Base - Height Adjustable - Front Upholstered - Veneer Shell","description":"\u003cp\u003eOne of the hallmarks of great design is its ability to evolve. Since its conception in 2013, the Beetle has become a landmark of modern seating design, expanding across types, styles, and settings, yet always remaining rooted in GamFratesi’s nature-led vision. Now, GUBI and GamFratesi unveil one of its most significant transformations to date: Beetle Soft – a new expression that embraces volume, softness, and a less formal visual language while staying true to the iconic silhouette that made the chair a global success.\u003cbr\u003e\u003cbr\u003eThe essence of the Beetle is unchanged: a curved shell and slim conical legs, executed with GamFratesi’s signature blend of Danish minimalism and Italian elegance. With the Beetle Soft, the emphasis shifts inwards – to tactility, volume, and visible comfort. The classic dual-shell structure is retained, but the tightly tailored upholstery gives way to a softer, fuller padding, with subtle pleats and relaxed folds. A multi-layered construction of cut foam, particle foam, and wadding creates a cocooning experience, evoking a more spontaneous and informal expression while preserving the Beetle’s distinctive charm.\u003cbr\u003e\u003cbr\u003eThis shift in upholstery detail enables one of the more noticeable changes to the design. The absence of piping – a defining detail of the classic upholstered Beetle Chair – allows for a smoother transition between seat and backrest, reinforcing the sense of softness and informality. Seen from the front, the chair presents a new, seamless fluidity; seen from the side, the silhouette is unmistakably Beetle.\u003c\/p\u003e","brand":"Gubi","offers":[{"title":"Price Group A \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":42162194219085,"sku":"GUB-10143104","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":42162194415693,"sku":"GUB-10143111","price":1999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":42162194251853,"sku":"GUB-10143105","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":42162194448461,"sku":"GUB-10143112","price":2199.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":42162194284621,"sku":"GUB-10143106","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":42162194481229,"sku":"GUB-10143113","price":2499.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":42162194317389,"sku":"GUB-10143107","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":42162194513997,"sku":"GUB-10143114","price":2699.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":42162194350157,"sku":"GUB-10143108","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":42162194546765,"sku":"GUB-10143115","price":2999.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ American Walnut - Semi Matt Lacquered \/ Black Matt","offer_id":42162194382925,"sku":"GUB-10143109","price":3299.0,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Oak - Semi Matt Lacquered \/ Black Matt","offer_id":42162194579533,"sku":"GUB-10143116","price":3299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0051\/9342\/files\/10145255_F3Q_BeetleSoftMeetingChair_HeighAdjustable_AmercianWalnutVeneerShell_Dedar_Belsuede132Large.jpg?v=1777723667","url":"https:\/\/www.danishdesignstore.com\/products\/gamfratesi-beetle-soft-meeting-chair-4-star-base-height-adjustable-front-upholstered-veneer-shell-gubi","provider":"Danish Design Store","version":"1.0","type":"link"}