The new generation of designers is characterized by a continued interest in simple form, a respect for materials, and high quality.

The new generation of designers is characterized by a continued interest in simple form, a respect for materials, high quality craftsmanship and a belief in the power of design to improve the quality of life.

Many Danish design firms are currently launching new, distinctive design classics. New design firms including Hay, Muuto, Normann Cph and Gubi emphasize innovation, humour and a uniquely Danish expression when they select the designers to produce their furniture. Modern design classics such as Gubi Chair and Loop table from Hay are an indication of the many interesting furniture designs we can expect from Danish designers in the future.

Companies such as Fredericia Furniture, Erik Jørgensen and Fritz Hansen have supplemented their production of Danish design classics with designs by contemporary designers. For example, Thomas Pedersen has designed the rocking chair Stingray for Fredericia Furniture; a chair that clearly has its origins in the design classics but which has acquired an entirely new expression through the use of 3D technologies.