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Cell #2

Posted by James Gauld on

The new generation of designers is characterized by a continued interest in simple form, a respect for materials, and high quality.

In the 21st century, the Danish design tradition lives on as inspiration to a new generation of designers. Over the second half of the 20th century Danish design has developed, and today the expression is broader than the familiar stylistic icons from the 1950s and 1960s.

Today’s critical, individualistic consumers and the general awareness of environmentally sustainable development are reshaping the conditions for Danish design and challenging designers and manufacturers to seek new paths. The view on design has changed from a focus on styling to design as an integrated component of both strategy and development. This is true of product design, service design, graphic design, the electronic media etc.

Danish furniture design now is not as homogenous a concept as it was in the 1950s and 1960s, but it is still characterized by a common perspective and approach, which are evident in recognisable expressions and quality standards.

Today, there is renewed interest in Danish furniture design, and Denmark is once again standing out as one of the countries involved in setting the agenda and determining the future direction of design.

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